Discover
I evaluated user needs, business requirements, and platform constraints to understand the experience challenges across two distinct audiences.
- Mapped information needs and user scenarios for both property owners and property management companies.
- Assessed the LocalSignal platform to identify technical opportunities and constraints for content and forms.
- Reviewed legal documentation and intake flows to ensure clarity and compliance.
Key Insight: Users came to the site with very different needs and levels of urgency, creating confusion when legal information, service offerings, and next-step actions weren’t clearly separated. To solve this, the experience needed a content strategy that cleanly differentiated the two audiences (property owners vs. property managers) and a dynamic form flow that adapted to each user’s situation without overwhelming them.
Define
I established a content and UX framework that supported dual audience journeys, dynamic forms, and long-term CMS maintenance.
- Defined site architecture to separate and guide the two primary audience paths.
- Created a content strategy focused on clarity, legal accuracy, and reduced cognitive load.
- Specified UX requirements for conditional Formstack logic and CMS component behavior.
Develop
I designed and prototyped responsive layouts, form logic, and CMS components while collaborating closely with developers.
- Designed UX flows and prototypes for a multi-path Formstack workflow with conditional fields and dynamic updates.
- Created responsive page layouts and reusable content modules for LocalSignal CMS.
- Worked with SaaS developers to align on platform best practices and future maintainability.
Deliver
I delivered the final site structure, dynamic forms, and CMS configuration — plus documentation to support client upkeep and scaling.
- Completed responsive pages and content modules across the site.
- Delivered a fully configured Formstack workflow with conditional logic and adaptive behavior.
- Built the site within LocalSignal CMS and provided guidelines for client maintenance.
