Discover
I explored audience needs, city-specific trends, and seasonal opportunities to create engaging social media graphics.
- Studied local trivia culture and city-specific trends for Toledo, West Michigan, Columbus, Chicago, Detroit, and Minnesota.
- Analyzed past social campaigns to identify engaging imagery and illustration styles.
- Considered festive and seasonal events for adaptable graphics like holiday greetings.
Key Insight: Audiences respond best to designs that are visually engaging, localized, and tied to recognizable events or holidays while staying true to the Sporcle brand.
Define
Established design direction, illustration style, and brand consistency across cities and campaigns.
- Defined consistent brand application for color, typography, and iconography.
- Created illustration templates adaptable for multiple cities and seasonal campaigns.
- Set objectives for visibility, engagement, and on-brand aesthetics.
Develop
Designed and illustrated city-specific and holiday graphics for multiple social campaigns.
- Produced Toledo, West Michigan, Columbus, Chicago, Detroit, and Minnesota graphics for Sporcle Live.
- Created festive holiday graphics including seasonal variations of the Sporcle logo.
- Ensured each asset was optimized for social media platforms and online visibility.
Deliver
Delivered engaging, branded social media graphics that promoted local trivia events and seasonal campaigns.
- Provided finalized city-specific illustrations for Facebook covers and social media.
- Delivered adaptable holiday graphics across multiple platforms.
- Enhanced Sporcle brand recognition and audience engagement in each market.
Seasonal profile illustration
Toledo, West Michigan, and Columbus banner options
Chicago, Detroit, and Minnesota banner options