Discover
Conducted research and analysis to understand market positioning and competitive branding in the enterprise software space.
- Reviewed competitors in file migration and enterprise software.
- Interviewed internal teams to understand company culture, values, and desired perception.
- Explored how the “Jump” metaphor and frog logo could be applied creatively across visuals.
Key Insight: A playful, vibrant identity with bright colors and a distinctive frog logo would help Jumpix stand out in a traditionally corporate, subdued space.
Define
Established brand identity guidelines, naming rationale, and visual principles for consistent application.
- Defined color palette, typography, and logo usage rules.
- Established bold, playful colors and a distinctive frog logo to stand out in the enterprise file migration space.
- Created design principles emphasizing boldness, clarity, and approachability.
- Determined guidelines for internal and external facing collateral and brand communication tone.
Develop
Designed templates, visuals, and layout systems for print and digital materials.
- Created InDesign layouts and templates for documentation, marketing, and collateral.
- Designed logo variations, iconography, and visual assets in Illustrator and Photoshop.
- Tested layouts and color combinations for legibility and brand recognition.
Deliver
Produced a comprehensive branding manual ensuring consistent application across all touchpoints.
- Delivered finalized manual with rules for logo usage, color, typography, and collateral.
- Provided guidelines for marketing materials, internal communications, and external documents.
- Enabled consistent implementation of a disruptive, visually consistent brand.
